Barre Belle - 30 Day fitness challenge

Roles: Director / DOP / Sound Recordist / Editor / Sound Mixer / Motion Graphics

Barre Belle wanted to create a 30 day fitness challenge for their online subscription service and needed someone who could record over 20 hours of content, edit, grade, audio mix, add motion graphics and deliver in 5 weeks. I completed this project whilst having a full time agency job. It was quite the task to pull off but their customers loved the quality and care put into these workout videos compared to Barre Belle’s in-house daily videos. The feedback from their customers was extremely positive. To advertise this new program we brainstormed out a script whilst on set and used this as the basis for the social ad. The social ad was their most successful ad they ever ran on Facebook by a huge margin and helped them to get many new subscribers.