Canadian Cereals Invite

Roles: Editor / Motion Design

Agency: Critical Mass

Critical Mass rebranded Canadian Cereals and wanted to expand the touch points of this brand by creating a video invite for one of their new crop events. We wanted this to feel fresh and modern which isn’t so easy for something like grain crops. To show the advanced data used in the growing and distribution of these grains we created sleek and modern motion graphic UI’s that were based on the data they use whilst not focusing on any one particular metric. Combined with cinematic stock footage the invite video feels fresh and modern.

This rebrand and associated case study (that I also edited using the majority of this video) won the 2021 Ad Rodeo brand identity merit 2 (A New Brand for Canadian Cereals).