Mitsubishi - Mirage Photoshoot

Role: Art Direction

Agency: Critical Mass

Photographer: Andi Hedrick

Mitsubishi had refreshed the Mirage and needed new images for the website. Myself and Tom Kucy lead the creative direction for this photoshoot. We developed 3 distinct lifestyle stories for the Mirage, Mirage G4 and the Outlander PHEV (not pictured) which was new territory for this client at this time. We both felt the brand needed more human presence in its content. Together we created decks, mood boards and shot lists for the photographer to work from in Nashville. We also were heavily involved in casting, approval of images throughout the day and pulling the selects after the production.